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Our Approach

There is a moment to



Through visual and copy integrity that enhances subject matter expertise and elevates the caliber of value being delivered.

Claim & Steer the Narrative

With a messaging platform that is distinct, concise, and emotionally intriguing.

By leveraging market and competitor knowledge that engages interest with clients, industry leaders, strategic partners, and competitors.

Create, Innovate & Meet Demand

Command Authority

Client Testimonials

Jennifer Seal, Bill of Rights Institute

I enjoy working with Kathryn. Her knowledge base made me feel confident in my networking efforts. Her strategy consulting has made a tangible difference already, yielding several new potential partnerships for my mission.

Primary Capabilities

  • Visual Identity

  • Brand Guidelines

  • Custom Designs

  • Marketing & Sales Collateral Design

  • Environment & Community Communication

  • Signage

  • Photo & Video Production

  • Investor Relations

  • Corporate & Political Messaging

  • Proposal & Pitch Design

  • Event Branding & Management

  • Swag Design

  • Product Development

Web & Digital
  • Podcast Design

  • Online Course Development

  • Front-end Web Development

  • Email Marketing

  • Email Campaign Design

  • Landing Page Design

  • User Interface Planning

  • Microsite Design

  • CRM Management

  • Social Media Management

  • Meme Creation

  • Social Ad Design

  • Blog and Newsletter Management

  • Blog and Newsletter Design

  • Organic Engagement Strategy

PR & Media
  • Press Management

  • Media List Management

  • Media Pitching

  • Media Buying

  • Appearance Management

  • Training & Coaching

  • Crisis PR

  • Brand and Narrative Positioning

  • Copywriting & Messaging Guidelines

  • Omni-Channel Marketing Planning

  • Brand Awareness Campaigns

  • Product Launch Campaigns

  • Ballot Initiatives

  • Campaign & Co-Campaign Management

  • Audience Research & Persona Development

  • Donor Management

  • Donor Engagement Planning

  • Journey Mapping

  • Pitch Deck Design

  • Opposition Research

  • Field Program Management

  • Product Distribution

  • Product Strategy & Design

Meet the Team

High Optics Group was co-founded by Kathryn Mills and Heather Sellers.

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